Case Study: Curalate achieves faster releases and fewer critical-path bugs with Rainforest QA

Curalate - Customer Case Study

Curalate, a discovery-driven commerce platform used by brands like Urban Outfitters and Sephora, was deploying web updates twice weekly but struggling with critical-path bugs slipping into production and a time-consuming manual regression process. Megan Bruce, who led releases and Rainforest implementation, needed a scalable QA approach that would catch regressions quickly without ballooning manual testing resources.

They adopted Rainforest QA, focused first on critical-path tests, integrated test writing into the developer workflow (GitHub/markdown), and used tester video playback for faster triage. The change cut manual regression effort from about 5–6 hours to roughly 30 minutes, enabled failure diagnosis within an hour, reduced critical-path production bugs significantly, and settled test maintenance to about 10–20 hours per week.

Curalate

Megan Bruce

Product Marketing Manager