Case Study: SHRM improves event efficiency with RainFocus

SHRM cuts registration wait time by 10 minutes with RainFocus

The Society for Human Resource Management (SHRM) was challenged by a disjointed event technology stack that utilized dozens of different platforms. This approach created a cumbersome experience for both members and the internal team, made reporting difficult, and hindered their ability to customize experiences for different member groups and sponsors. SHRM sought a new solution to streamline operations and improve the on-site experience, particularly for badge printing and registration.

By implementing the RainFocus event management platform, SHRM consolidated its events onto a single system. RainFocus provided cleaner analytics, seamless integration with NetSuite for accurate data, and a suite of on-site tools including check-in kiosks and session-scanning devices. This resulted in a significant decrease in registration wait times, from 15 minutes to just 5 minutes at their largest event. Furthermore, RainFocus enabled SHRM to fully customize and gate registration and content access for specific member types, greatly enhancing the attendee experience and operational efficiency.

Society for Human Resource Management (SHRM)