Case Study: Red Hat boosts event engagement and personalization with RainFocus

Red Hat boosts event engagement 20% with RainFocus

Red Hat, a global leader in open-source technology, faced challenges with data silos that hindered the integration of its flagship event, Red Hat Summit, with broader marketing strategies. This made it difficult to measure event impact, track customer engagement, and scale personalized experiences. To address this, the customer turned to vendor RainFocus and its event marketing platform.

By implementing RainFocus and integrating it with Adobe Experience Platform via a native connector, Red Hat gained a unified, real-time view of event data. This solution enabled hyper-personalized promotions, improved lead qualification, and dynamic on-site engagement. The results for Red Hat included a 20% year-over-year increase in engagement rates, a significant reduction in campaign deployment time, and substantial growth in event registrations, with personalized multi-touchpoint strategies proving eight times more effective.

Red Hat