Case Study: VMware combats virtual fatigue with RainFocus personalization

How VMware kept attendees engaged by personalizing their experiences through RainFocus features

VMware faced the challenge of combating virtual attendee fatigue for its VMworld 2021 online event. With over 300 sessions, the risk of overwhelming attendees was high, and the team needed a powerful way to personalize the experience to keep engagement high. They turned to the RainFocus platform to find a solution.

Using RainFocus, VMware implemented Targeted Agendas, which allowed their sales and marketing teams to easily build and drag-and-drop personalized content for attendees. This streamlined the vast number of sessions into a more consumable format. The solution also integrated networking opportunities through Zoom and Slack. As a result, RainFocus enabled VMware to create a highly customized and easy-to-navigate attendee experience with minimal barriers, successfully personalizing the event to drive engagement.

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