Case Study: VMware reduces manual event management effort with RainFocus

How VMware and RainFocus Turned a Solid Out-of-the-Box Product Into a Dynamic, Ever-Improving Solution.

VMware, a leading enterprise cloud infrastructure and digital workspace company, needed an event management system that could handle increasingly complex and diverse events without creating excessive manual work for its team. They chose RainFocus to support their premier user conference, VMworld, and to replace a system that lacked the capabilities and ongoing product development they needed.

With RainFocus, VMware automated registration paths, workflows, and dashboards, and used its modules to build custom session catalog and speaker portals. RainFocus also enabled instant live updates, API-powered meeting scheduling and mobile access, and personalized session recommendations. The results included a 96% attendance rate, 21,000+ attendees, 1,400+ sessions, 230 exhibitors, 1,114 leads scanned, and 37% more sessions scheduled by attendees than average events.

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