Case Study: Trimble achieves more efficient, data-driven events with RainFocus

How Trimble powers its flagship user conference with RainFocus, reaping even greater benefits each time as the team develops more internal expertise and efficiently applies workflows in the fully integrated platform

Trimble, a technology company serving the agriculture, construction, geospatial, and transportation industries, needed a reliable way to run its flagship Dimensions user conference after the pandemic disrupted in-person events. With a very small core event team and growing event complexity, Trimble needed better efficiency, stronger data access, and a more scalable platform to manage registration, content, exhibitors, and other event operations.

Using RainFocus, Trimble consolidated nearly every event function into a single integrated enterprise platform and upskilled its team to use new capabilities like the Exhibitor Resource Center, content catalog improvements, and speaker management workflows. The result was a successful Dimensions 2022 event with 5,700 attendees, a dramatic increase in sponsorships, and 97% of attendees saying the event was valuable, while detailed reporting from RainFocus helped Trimble repeat successful workflows and plan future events more efficiently.

Trimble

Mindy Matullo

Corporate Community Program Director