Case Study: Direct Sales Enterprise Company sells out 15,000 attendees in minutes with RainFocus

How RainFocus Helps Sell Out 15,000 Attendees In Minutes

Direct Sales Enterprise Company (DSE) needed a reliable way to launch registration for its annual 15,000-attendee event without repeated system crashes. After suffering multiple registration failures and high-stress launches, the company turned to RainFocus and its event registration platform to handle extreme traffic and improve the attendee experience.

RainFocus redesigned DSE’s registration workflow using its Workflow Builder, rigorously load-tested the system, and added the Virtual Lobby to manage surges smoothly. The result was DSE’s most successful registration launch in years: 15,000 attendees registered in minutes, with the platform handling up to 18,000 logins per minute and an average Virtual Lobby wait of just 30 seconds.