Case Study: Oracle scales event content management with RainFocus

How Oracle Leveled Up Their Content Management Processes

Oracle, a global provider of cloud applications and platform services, runs many events each year, including Oracle OpenWorld and smaller roadshows and meetings. Its event marketing content team struggled to manage tracks, sessions, and speakers using manual spreadsheets and email, which created inconsistent, error-prone, and inefficient processes with limited visibility and collaboration.

Using RainFocus and its event management platform, Oracle created a single source of truth for event content, automated updates across websites, catalogs, and mobile apps, and improved reporting and speaker management through tools like Report Builder and the Speaker Portal. With RainFocus, Oracle scaled content management from 1 event to 12 without adding staff, while saving time, reducing mistakes, improving consistency, and giving stakeholders better access to clean, accessible data and real-time information.

Oracle