Case Study: Oracle achieves streamlined content management and 12X event growth with RainFocus

How Oracle Leveled Up Their Content Management Processes

Oracle, a global enterprise software company, was struggling to manage speaker and session content for its flagship OpenWorld event and other programs. Its event marketing team relied on spreadsheets and emails to maintain data, which made the process time-consuming, error-prone, and difficult to keep consistent across web pages, content catalogs, and mobile apps. Oracle used RainFocus to streamline these content management workflows.

With RainFocus as a single source of truth, Oracle could update content once and have changes reflected instantly across its websites, catalogs, and mobile app through seamless integrations. RainFocus helped Oracle scale from one major event to hosting 12X more events without adding staff, while also improving attendee feedback on content quality and speaker selection.

Oracle

Marilyn Good

Senior Director of Event Marketing