Case Study: Major Direct Sales Enterprise achieves faster, more accurate consultant data management with RainFocus

How one direct sales enterprise used RainFocus to keep attendee data updated and organized

Major Direct Sales Enterprise (DSE) partnered with RainFocus to better manage event data for its 300,000+ consultants worldwide. The company faced a challenge with constantly changing consultant titles, which made it difficult to keep records accurate and up to date across its many events and annual convention.

RainFocus implemented a custom integration that continuously updates consultant data in a global attendee record and pushes those changes to individual event records. This eliminated days of manual importing, improved reporting on 300,000+ records, and helped support major event demand, including 15,000+ attendees, 3,200 registrations per hour, and sold-out conventions.