Case Study: Emerson Electric achieves a 400% attendance increase with RainFocus virtual event management

How Emerson Users Exchange Live 2021, EMEA surpassed their goals and created a personalized virtual experience using RainFocus

Emerson Electric's Users Exchange team faced the challenge of pivoting their largest recurring event, Emerson Users Exchange Live, to a virtual format for the first time in 2021. They partnered with vendor RainFocus and utilized its event management platform to create a seamless and personalized online experience for their EMEA attendees and exhibitors.

Using the intuitive RainFocus platform, the team configured the entire virtual event, including a tailored registration process and multi-language support. The solution enabled real-time management and provided exhibitors with valuable leads and insights. The results were significant, with the event surpassing its registration goal and achieving a 400% increase in attendance compared to the 2019 in-person event. RainFocus helped Emerson demonstrate immense value to all stakeholders.

Emerson Electric

Nick Taylor

Marketing Director