Case Study: Ellucian boosts attendee engagement with RainFocus Mobile App

How Ellucian uses the RainFocus Mobile App to boost session attendance, encourage networking, and increase sponsorship value

Ellucian, a provider of software and services for higher education, partnered with event technology vendor RainFocus to enhance engagement at its Ellucian Live conference. The challenge was to boost session attendance, encourage networking, and increase the value for sponsors during the event for education professionals.

By implementing the RainFocus Mobile App and its integrated meetings and chat tools, Ellucian created a centralized hub for attendees. The solution provided features like gamification, customized pages for wayfinding, and a unified catalog, all of which automatically synced with the desktop portal. As a result, RainFocus helped achieve an 87.6% app adoption rate, with mobile users being 231% more likely to sign up for meetings and 134% more likely to attend them, significantly boosting overall engagement.

Ellucian

Katie Armstrong

Marketing Campaign Manager