Case Study: Event Leaders Exchange boosts registration and event planning efficiency with RainFocus

ELX registers 114 members in a week with RainFocus

The Event Leaders Exchange (elx), an invitation-only professional community for senior corporate event leaders, faced challenges with manual event registration processes using Typeform and follow-up emails. Seeking to modernize the experience for both planners and attendees, elx partnered with RainFocus and utilized its Base Conference template to manage its Annual Congress.

Using the RainFocus Base Conference template, the elx team efficiently built a branded event microsite in just one day. By sending registration invites directly through RainFocus, they simplified the sign-up process. This solution drove rapid results: a third of the entire community registered within a week, surpassing the previous year's total attendance, and half of those registrants were new members. The RainFocus platform also automated tasks like attendee reminders, leading to 77% of guests promptly booking their hotels.

Event Leaders Exchange (elx)