Case Study: Leading Global Research & Advisory Firm streamlines event setup and unifies data with RainFocus

ClientsHow one of the world’s largest advisory companies maximized their event success using RainFocusFrom

Leading Global Research & Advisory Firm, a world-leading research and advisory company, relied heavily on events to drive upsell opportunities across its global customer base. After acquiring another company and adding 500+ small meetings to its already large portfolio of 75+ conferences, the firm struggled to manage rapid growth using its old Lanyon/Cvent event management system, especially because custom changes required developer support.

RainFocus provided an end-to-end SaaS event management platform with a single integration to the company’s internal CRM, using Attendee Insights and Custom Portals. With RainFocus, setup time for each new event dropped by 80–90% from about two and a half weeks, while a shared library of global elements improved efficiency, reduced data silos, and gave the firm a more holistic view across its 600+ events worldwide.