Case Study: Autodesk achieves scalable, brand-consistent event management with RainFocus

Autodesk cuts event templates from 15 to 6 with RainFocus

Autodesk, a global technology company, faced a significant challenge in managing its vast event program due to an unmanageable number of templates. This made routine maintenance difficult and threatened brand consistency, as individual event managers could freely alter designs. The vendor, RainFocus, was engaged to help scale the event program and reduce manual work.

Working with RainFocus, Autodesk consolidated its templates from 15 down to six repeatable ones, which significantly reduced the time to launch event registration. The RainFocus solution included establishing a board of governance to lock down branding and settings, saving the company hours of work with each update. This provided Autodesk with scalable, efficient event management and consistent cross-event reporting.

Autodesk