Case Study: AnitaB.org scales events and membership growth with RainFocus

AnitaB.org fills 3,000+ interviews in a day with RainFocus

AnitaB.org, a nonprofit focused on advancing women in technology, sought a strategic partner to help scale their flagship Grace Hopper Celebration event and move away from one-off vendor solutions. They needed a platform from RainFocus that could manage over 20,000 attendees and facilitate connections with hundreds of employer sponsors to generate crucial revenue.

RainFocus implemented a scalable, templated event solution that allowed for rapid deployment and repeatability. This partnership enabled AnitaB.org to launch a new bi-annual virtual career fair and use RainFocus's meetings management to facilitate over 3,000 interviews with 198 sponsors. The results included significant membership growth and full control over event registration, leading AnitaB.org to migrate its entire membership experience to the RainFocus platform.

AnitaB.org