Case Study: Onewheel achieves $100M growth with Rainfactory

Onewheel drives $100M in growth with Rainfactory

Onewheel, a Santa Barbara-based startup, faced the challenge of scaling its high-end electric boards into a lifestyle brand despite a steep price point and a target demographic with limited disposable income. To achieve this growth, they partnered with the marketing agency Rainfactory to develop and execute a strategic marketing plan for their new DTC Shopify store.

Rainfactory implemented a multi-faceted strategy focused on top-of-funnel awareness and bottom-of-funnel conversions. This included dominating digital ad channels, launching more affordable products, and creating authentic, user-generated content campaigns like "Destroy Boredom." The solution delivered exceptional results for Onewheel, including a 22+ ROAS on a major product launch and eCommerce revenue that skyrocketed to over $100 million, transforming the brand into a cultural phenomenon.

Onewheel