Case Study: Bartesian achieves seven-figure monthly sales and massive growth with Rainfactory

Bartesian drives 975% year-over-year revenue growth with Rainfactory

Bartesian, a maker of premium cocktail machines, came to the marketing agency Rainfactory with the challenge of scaling from a successful Kickstarter campaign into a direct-to-consumer powerhouse. The goal was to establish the brand in a new category and generate significant sales growth.

Rainfactory implemented a multi-channel digital strategy that included premium brand positioning, rapid-response campaigns to capitalize on viral moments, and sophisticated email marketing automations. The results were substantial, including a 150% improvement in online conversion rates, seven-figure monthly sales on Shopify, and a 975% year-over-year revenue growth in 2020. The campaign also led to features on Oprah’s Favorite Things list and a successful $20 million Series A raise.

Bartesian