Case Study: Ziplet achieves US market expansion with Raine & Makin

Ziplet enters the US market and grows fast with Raine & Makin

Ziplet, an education technology startup formerly known as Loop, approached Raine & Makin with a challenge. As a leading Melbourne-based app for teachers, they had received fresh funding to expand into the US and European markets but were blocked by the inability to secure a primary .com domain or a trademark for their original name. They engaged the vendor for brand strategy, naming, and identity services to overcome this roadblock.

Raine & Makin conducted customer research to develop a new global brand position centered on the idea of "student feedback made easy." The solution included creating the new name Ziplet, which was available as a .com and for trademark, and developing a bright visual identity and punchy messaging to match the product's speedy nature. The new brand implemented by Raine & Makin successfully enabled Ziplet to enter the US market and achieve substantial growth within a short timeframe.

Ziplet