Case Study: The Reach Foundation revitalises its youth-led brand with Raine & Makin

The Reach Foundation revitalises a youth-led brand with Raine & Makin, backed by 25 years of history

The Reach Foundation, a youth-led non-profit with a 25-year history, partnered with Raine & Makin to address the challenge of revitalizing its brand. The goal was to leverage its rich legacy while becoming more relevant for future generations of young people.

Raine & Makin immersed themselves in the organization through a deep discovery phase, working from its offices and participating in its programs. This process led to a unified purpose and a new brand identity that captured the energy and dynamism of youth. The vendor's work resulted in a new strategic plan, increased brand-aligned partnerships, higher audience engagement across all channels, improved fundraising results, and greater internal alignment on the organization's vision.

The Reach Foundation