Case Study: Good Cycles scales its brand for B2C and B2B growth with Raine & Makin

Good Cycles launches brand evolution across Australia with Raine & Makin

Good Cycles, a social enterprise providing employment for at-risk youth, faced the challenge of scaling its evolved business beyond a bike shop to include large-scale B2B services. They engaged the vendor Raine & Makin for brand strategy, architecture, and identity to help them flex across vastly different B2C and B2B audiences without losing their existing goodwill.

Raine & Makin developed a new brand statement, "Changing lives and cities," and created a brand identity featuring a 'G' icon representing cycles of change and a vibrant gradient to symbolize transition. This solution allowed Good Cycles to seamlessly present itself to both consumer and business audiences. The vendor successfully launched the evolved brand to all stakeholders across Australia, resulting in continued growth for Good Cycles' Business & Government services.

Good Cycles