Case Study: Lockheed Martin boosts awareness of advanced manufacturing and workforce impact with Raincross public relations

Lockheed Martin Case Study: Advanced Manufacturing PR

Lockheed Martin faced the challenge of raising public awareness of its advanced manufacturing investments and workforce impact while its highly technical work was often tied to confidential programs. To address this, the company engaged Raincross for a public relations program designed to humanize the brand and communicate its broader community value without discussing restricted information.

Raincross built a narrative centered on the message that the future of aerospace is being built by people in local communities. The solution included media relations, executive thought leadership, and employee profiles, which translated technical work into relatable stories about careers, education, and economic opportunity. As a result, the program generated significant media impressions and achieved a measurable increase in positive regional coverage for Lockheed Martin.

Lockheed Martin