Case Study: Health Plans Inc. achieves a modern national brand with RainCastle Communications

Health Plans Inc rebrands as HPI and expands nationwide with RainCastle Communications

Health Plans Inc., a regional third-party administrator of self-funded health plans, aspired to build a national profile after 38 years in business. They engaged RainCastle Communications for a comprehensive rebranding to create a more modern and memorable identity.

RainCastle implemented a full visual identity solution, which included changing the client's name to HPI, creating a new logo, developing clear brand messaging, and designing a streamlined website with custom graphics. The rebrand by RainCastle was cited as a critical step in the company's strategy, infusing energy throughout the organization and enabling its successful expansion into new regional markets across the country.

Health Plans Inc