Rain the Growth Agency
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Case Study: La Capitol FCU achieves $34.3M in deposits in 45 days with Rain the Growth Agency
A Rain the Growth Agency Case Study
La Capitol FCU grows deposits by $34.3M in 45 days with Rain the Growth Agency
La Capitol FCU was facing a growing loan-to-deposit ratio amid rising federal interest rates and needed to increase deposits to maintain balance. They partnered with Rain the Growth Agency to launch a campaign focused on increasing Bump Rate Share Certificate account openings.
Rain implemented a targeted digital campaign that promoted the Bump Rate Share Certificate with strategic timing, demographic targeting, and distinctive creative. The solution resulted in 678 new accounts and $34.3 million in deposits over 45 days, with a significant portion of new accounts coming from non-members.
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