Case Study: James Publishing achieves 10x more customers with Railwaymen's Marketing Automation App

James Publishing serves 10x more clients with Railwaymen

James Publishing, a company providing content for lawyers since 1981, faced the challenge of digitally transforming its processes and building an entirely new type of marketing automation product for small law firms. They partnered with the vendor Railwaymen to turn their raw idea into a functioning web application, the James Marketing Amplifier, which would help law firms improve their client acquisition through automated marketing.

Railwaymen handled the full design and development of the web app, implementing key features like automated branded document creation and a client lifecycle management system. This solution allowed James Publishing to automate a previously manual and time-consuming process, enabling them to serve ten times more customers with the same staff. The project was a success, rapidly growing their customer base and transforming the company into an innovative software publisher, for which they gave Railwaymen an excellent review.

James Publishing