Case Study: Azuga boosts sales performance and reduces attrition with Rafiki

ReferralMD - Customer Case Study

Azuga, a leading provider of connected vehicle and fleet technologies, faced significant sales performance challenges, including a 34% attrition rate among new SDRs and an inability to provide adequate coaching due to limited call review capabilities. To address this, they turned to Rafiki and its AI-powered conversation analytics tool to gain insights and improve their sales processes.

By implementing Rafiki, Azuga's quality assurance team was able to audit four times more calls, providing monthly reviews to each rep instead of quarterly. This led to a 30-40% reduction in attrition rates and a significant increase in demos booked by newer SDRs. Rafiki provided affordable, scalable analytics that transformed coaching and performance management across their sales and customer success teams.

Azuga

Sean

Head of Sales Enablement