Case Study: Xero Shoes achieves sales goals and 2,100+ new subscribers with Rafflecopter

Xero Shoes - Customer Case Study

Xero Shoes, a Boulder-based barefoot-footwear company, needed to generate buzz, web traffic and drive sales for the launch of their new Amuri Z-Trek sandal. To promote the product launch and engage their active lifestyle audience, Xero Shoes ran a Rafflecopter giveaway using the Rafflecopter widget on a dedicated landing page.

Rafflecopter’s giveaway solution — including prize bundles, cross-promotion partners and entry actions like tweeting, visiting Facebook pages and joining a mailing list — drove strong organic social reach and helped Xero Shoes beat an ambitious sales goal and attract new dealers. The campaign delivered measurable results: 2,100 new mailing-list subscribers, 1,300 new Facebook fans, 800+ new Twitter followers, 600 Pinterest followers and roughly 1,200 blog/Facebook comments.

Xero Shoes

Steven Sashen

CEO