Case Study: Webroot achieves 40K+ entries and major social growth at E3 with Rafflecopter

Webroot - Customer Case Study

Webroot, a market leader in cloud-based threat detection, needed a fast, effective way to generate buzz for its new SecureAnywhere AntiVirus product at the E3 gaming expo but had limited time to build an in-house promotion. They turned to Rafflecopter and its giveaway platform to create a customizable sweepstakes widget that fit their needs and could be deployed quickly.

Rafflecopter provided the sweepstakes dashboard and widget while Webroot promoted the contest with QR-coded swag bags, social incentives, a selfie entry option, and a short survey; the 9-day promotion featured a $5K gaming PC grand prize and 12 runner-up headsets (total prize value ~$6,200). The Rafflecopter-powered campaign drove 40K+ entries from 5K+ participants, 2,500+ tweets, 2,300+ surveys, 1,000+ #CYBORGSELFIES, and significant growth across Webroot’s social channels.

Webroot

Mike Rush

Marketing & Gaming Project Manager