Case Study: OnePlus achieves a successful product launch and explosive social growth with Rafflecopter

OnePlus - Customer Case Study

OnePlus, a technology startup that launched the OnePlus One smartphone, faced overwhelming demand but limited inventory during its 2014 launch. With a four-person marketing team, OnePlus turned to Rafflecopter’s giveaway platform to run invitation-based promotions that would control sales volume while growing brand awareness, social media followings, and engagement on their community forums.

Rafflecopter powered three consecutive “Rain/Storm/Blizzard of Invites” giveaways over 12 days (prizes ranged from 150 to 5,000 invites), driving over 1,000,000 entries, 400,000+ unique website visits, more than 40,000 new Facebook and Twitter followers, a 20% mailing list increase, and 31,000 forum comments. Rafflecopter’s solution let OnePlus efficiently manage demand and scale community growth during the flagship launch, helping fuel the momentum that contributed to selling over 1,000,000 phones.

OnePlus

David Sanmartin

Digital Marketing Manager