Rafflecopter
7 Case Studies
A Rafflecopter Case Study
Guitar Pro, a software company that builds multitrack guitar and bass tablature editors and companion apps for desktop and mobile, wanted to engage its community, drive new traffic, grow its mailing list and build a qualified database of guitarists. With a small marketing team and a high-value prize bundle (ARV > $2,200), Guitar Pro chose Rafflecopter’s giveaway platform for its quick, no-developer-required setup and easy embedding on their site.
Using Rafflecopter, Guitar Pro ran a 12-day embedded giveaway with 31+ prizes and simple entry actions (mailing-list subscribe and viral share), integrating with Mailchimp to capture leads. The Rafflecopter campaign delivered measurable impact: 22K+ unique entrants (50% above their prior best), 60K+ website visitors, 2,400+ Facebook shares, 1,200+ new likes and 1,500+ blog comments, and the team praised Rafflecopter for ease of use and strong support.
Adrien Fraboul
Communications Officer