Case Study: Colorado Tourism achieves 414,269 people reached and 13,877 new Facebook likes with Rafflecopter

Colorado Tourism - Customer Case Study

Colorado Tourism turned to Rafflecopter to run frequent, easy-to-deploy giveaways to promote Colorado.com and dozens of smaller tourism brands across the state. Facing the need to boost awareness and engage an already-large social audience without relying on developers, Colorado Tourism chose Rafflecopter’s giveaway tools (including the Rafflecopter Facebook App) for its ease of setup and superior effectiveness.

Using Rafflecopter’s Facebook App, Colorado Tourism executed multiple promotions—managed entirely by the marketing team and amplified with boosted posts and tweets—which drove strong engagement and growth. Rafflecopter-powered campaigns generated 1,140 Facebook shares, reached 414,269 unique people, collected 51,635 entries, and delivered 13,877 new Facebook likes during one recent promotion.

Colorado Tourism

Dave Fluegge

Director, Social and New Media