Case Study: Krifa improves member support with Raffle AI

Why KRIFA changed technology and got a maintenance-free intelligent plug-in search

Krifa, a Danish union with more than 190,000 members, was struggling with a traditional chatbot that took extensive manual configuration, delivered limited value, and often returned wrong or no answers. The team wanted a better way to support members while also gaining insight into what members were asking, so they turned to Raffle.ai and its AI-powered site search.

Raffle.ai implemented Raffle Site Search for Krifa in just a few days, replacing the maintenance-heavy chatbot with context-aware search and built-in analytics. The result was an 86% search resolution rate overnight, along with quick identification of content gaps and trending questions through Raffle Insights, helping Krifa improve support, reduce churn, and proactively enhance its services.

Krifa

Benjamin Damsgaard

Digital Manager