Case Study: Sinnerup improves customer experience with Raffle AI

How Sinnerup used Raffle Campaigns to answer customers and create banners to boost content instantly

Sinnerup, a Danish interior design retailer, was struggling with a surge in customer questions during sales and marketing campaigns, especially when temporary campaign information was unclear or missing from its website. This led to more calls, chats, and emails to customer service, creating confusion for both customers and employees. Sinnerup used Raffle AI’s Instant Answers feature in Raffle Site Search to help customers quickly find answers on the website.

Raffle AI implemented searchable campaign answers, a launcher with Raffle Summary, and the Raffle Insights Dashboard so Sinnerup could respond instantly to common questions and see which topics were most searched. The solution reduced pressure on support teams, cut down customer confusion, and saved Sinnerup thousands of dollars every month by deflecting calls and messages. Raffle AI also gave Sinnerup better visibility into missing content and customer needs, improving both service and digital experience.

Sinnerup

Jes Appel

Marketing & Ecommerce Manager