Case Study: Forbrugerrådet Tænk achieves 40% higher conversion with Raffle.ai

Forbrugerrådet Tænk boosts conversion by 40% with Raffle.ai

Forbrugerrådet Tænk, a Danish consumer council, faced a challenge with its outdated, keyword-based website search. Users expected fast, direct answers but were instead met with an overwhelming number of irrelevant results, which increased friction and led to repetitive inquiries for their support team. They sought a modern AI solution from a vendor like Raffle.ai that could be trained on their own content to deliver precise answers.

Raffle.ai implemented its hybrid semantic AI search engine and chatbot, which understood user intent and connected related content across the organization's platforms. This solution provided precise answers and handled common questions automatically. The measurable impact was a 40% increase in conversion rate, without the need for new content or more traffic, while also reducing the burden on the member support team.

Forbrugerrådet Tænk