Case Study: Blue Water Shipping improves website search and customer self-service with Raffle.ai

Blue Water Shipping boosts 24/7 content access with Raffle.ai

Blue Water Shipping, a global logistics company operating in over 70 countries, faced a challenge with its website's search function. The previous solution provided inconsistent results and failed to surface the company's quality content, leaving visitors unable to find what they needed. Furthermore, the company lacked analytics to understand user behavior, making improvements difficult. They turned to Raffle.ai for a modern search tool to address these issues.

Raffle.ai implemented its AI search and chat solution, which was easy to set up and was complemented by supportive guidance. The new system provides visitors with instant, relevant answers and links through both search and an interactive chatbot. The analytics from Raffle.ai have given Blue Water Shipping clear insights into customer queries, helping them strengthen their content. This has significantly boosted customer satisfaction and strengthened the company's competitive edge by providing 24/7 access to information.

Blue Water Shipping