Case Study: JM4 Tactical achieves an 89% Black Friday revenue increase with RAEK

How Using RAEK Led to an 89% YOY Increase in Black Friday Revenue for JM4 Tactica

JM4 Tactical, a holster and coffee company, faced the challenge of decreasing its dependence on expensive paid social ads with rising costs and declining organic reach. Their goal was to grow their owned audience by increasing their collection of first-party data to reach customers more effectively.

Using the RAEK marketing platform, JM4 Tactical grew its email list by over 5,300 subscribers in 12 weeks. RAEK also enabled them to use this first-party data to build highly effective prospecting and retargeting ad audiences. This strategy resulted in a 75% increase in Return on Ad Spend, a 125% increase in prospecting ROAS, and ultimately led to an 89% year-over-year increase in Black Friday revenue.

JM4 Tactical