Case Study: Tanner's Alaskan Seafood boosts ROAS and grows its email list with RAEK

How Tanner’s Alaskan Seafood Used RAEK to Increase ROAS and Grow Their Email List

Tanner's Alaskan Seafood, a direct-to-consumer seafood company, faced a severe challenge after iOS 14.5 updates caused their Facebook and Google ad performance to plummet, struggling to achieve even a 1.0 return on ad spend (ROAS). Their secondary goal was to grow their owned marketing channels, specifically their email list, to reduce dependence on these advertising platforms. They turned to the marketing platform RAEK to address these issues.

Using RAEK, the company implemented a solution that collected and organized first-party data from their website visitors. This data was then utilized to create highly effective retargeting and lookalike audiences for their paid advertising campaigns. The results were dramatic: RAEK helped grow their email list by over 5,700 subscribers and led to a 600% increase in ROAS on retargeting ads and a 310% increase on prospecting ads. The email marketing channel now generates 40% of the company's total revenue.

Tanner's Alaskan Seafood