Case Study: Wine.com achieves 45% faster page loads and seamless inventory updates with Radware's Alteon NG

Wine.com Elevates Customer Experience with Next Generation ADC

Wine.com, a leading online wine retailer with over a million registered users and a 13,000+ product catalog, faced persistent performance and scalability challenges: content-rich, personalized pages were loading around four seconds (while the target was under three), many high-value customers used older browsers, and the legacy load balancer forced frequent production downtime for inventory updates. A CDN provided only limited relief, and Wine.com needed a modern, larger-scale load balancing and automation solution to deliver a consistent, fast customer experience coast-to-coast.

Radware’s Alteon NG solution—deploying virtual appliances for development, vADCs for QA/production, FastView for site optimization, vDirect for automation, and AppShape++ for script migration—accelerated and stabilized the site. Page load times improved by 45% across browsers, delivering a consistent east/west experience and bringing speeds closer to the two-second ambition; inventory updates now occur several times a day with no service disruption for Wine.com’s million-plus users.

Wine.com

Geoffrey Smalling

CTO, Wine.com