Case Study: Pelephone achieves streamlined mobile services and rapid VAS monetization with Radware's Mobile Internet Gateway

Pelephone Streamlines Mobile Services with Mobile Internet Gateway (MIG) Solution

Pelephone, one of Israel’s leading mobile operators serving over 2.6 million subscribers, faced rapidly growing demand from smartphones and bandwidth-hungry mobile applications. The operator needed to control escalating traffic, expand and optimize its infrastructure, and counter competition from “over the top” services while maintaining fast, reliable network performance and protecting ARPU.

Pelephone deployed Radware’s Mobile Internet Gateway (MIG)—including the Content Inspection Director and OnDemand Switch—to enable transparent smart redirection, dynamic policy enforcement and traffic steering. The scalable, pay‑as‑you‑grow solution (0–16 Gbps) sped VAS rollouts, improved customer QoE, reduced CAPEX/OPEX, simplified capacity management and positioned Pelephone to increase monetization and future LTE migrations.

Pelephone

Doron Kurtz

VP Engineering