Case Study: AutoAnything achieves 50% faster page loads and a 13% sales increase with Radware FastView

AutoAnything Cuts Page Load Time in Half and Revs Up Sales by 13%

AutoAnything, a leading online retailer of custom automotive accessories with over four million items and more than 2 million monthly visitors, faced a performance problem: an image-rich, feature-heavy site (live chat, recommendations, personalization) was taking up to 10 seconds to load—too slow for peak shopping seasons like Black Friday. With a small engineering team, the company needed a fast, easy-to-deploy fix to reduce cart abandonment and improve conversions.

AutoAnything ran a 50/50 A/B test of cloud-based Radware FastView, implemented without code changes or server touch. FastView halved page load times and produced a 9% increase in conversion, an 11% rise in average order value, a 12–13% lift in sales, and significant CDN cost savings.

AutoAnything

Parag Patel

Chief Technology Officer, AutoAnything