Case Study: GSK boosts STEM recruitment with Radley Yeldar

We created belief…

The customer GSK faced a significant challenge in recruiting STEM talent for its Boston operations amidst intense competition in the biotech market. The vendor Radley Yeldar was tasked with creating a recruitment campaign to inspire both internal colleagues to relocate and attract external hires by authentically showcasing GSK's vibrant and purposeful work environment.

Radley Yeldar produced an energetic documentary-style film following three GSK employees, capturing their work and lives in Boston using innovative filming techniques. This approach broke traditional recruitment film norms. The resulting assets, including social media edits, were widely praised and used across multiple channels. The vendor's solution successfully increased engagement and helped position GSK as a unique and innovative employer.

GSK