Case Study: Wates tackles microaggressions and builds a more inclusive workforce with Radley Yeldar

Wates tackles microaggressions with Radley Yeldar, driving 53,000 views and 900+ engagements

Wates, a family-run construction company, faced a challenge with microaggressions occurring on its worksites, primarily among its 80% male and 90% white employee base. This was a risk to their inclusion efforts, especially as many workers were external contractors. The vendor Radley Yeldar developed a campaign to address this industry problem.

Radley Yeldar created a campaign designed to engage the majority audience and prompt self-reflection without overt instruction. Published on internal channels and LinkedIn, it was viewed over 53,000 times and received more than 900 engagements. The campaign successfully provoked discussion, with 75 QR code responses in the first month, helping to build a more reflective workforce.

Wates