Case Study: PUMA shapes its next sustainability strategy with Radley Yeldar's Double Materiality Assessment

Puma shapes its new sustainability strategy with Radley Yeldar’s double materiality assessment and 75-stakeholder dialogue

Puma, a major sportswear brand, sought to maintain its leadership in sustainability and align with new EU regulations by developing the next phase of its Forever Better strategy. To achieve this, they required a rigorous double materiality assessment and enlisted the consultancy Radley Yeldar to conduct it.

Radley Yeldar implemented the assessment by conducting in-depth interviews with a wide range of stakeholders and performing extensive quantitative and qualitative analysis. This process identified key strategic insights for Puma, such as the balance between product durability and recycled content. The findings directly informed Puma's evolved sustainability strategy and were published in their latest report, successfully launching them into their new sustainability era.

Puma