Radley Yeldar
58 Case Studies
A Radley Yeldar Case Study
Mondi's Uncoated Fine Paper division faced a challenge with workplace safety, particularly within its contractor workforce across diverse international sites. Despite strong safety cultures in many areas, accidents were still occurring, indicating that the importance of personal safety was not resonating with everyone. The vendor, Radley Yeldar, was engaged to address this issue.
Radley Yeldar's solution involved conducting extensive interviews with staff at all levels to understand the barriers to safe behavior. They developed a creative safety campaign that framed safety around each individual's personal motivations, such as family or hobbies, positioning it as an enabler rather than a hindrance. This approach energized and engaged the workforce, empowering managers to localize the campaign. As a result, Mondi was equipped to continue its journey toward a safer workforce.