Case Study: Marel unites employees and boosts wellbeing with Radley Yeldar’s global movement challenge

Marel unites 1/3 of employees across 32 countries and raises $100k with Radley Yeldar

Marel, an Icelandic technology company producing food processing machinery, wanted to unite its 7,000 global employees behind a common goal while focusing on their mental and physical health. The vendor Radley Yeldar developed a global movement challenge to address this need during a period of rapid, pandemic-era growth.

Radley Yeldar created the "Move the Globe" initiative, a rallying cry for employees to walk, run, swim, skate, or cycle. The campaign featured a virtual globe to track progress and was supported by inclusive collateral in seven languages. The solution successfully united one-third of all employees across 32 countries. Participants collectively traveled 200,375km, raising $100k for the International Red Cross.

Marel