Case Study: HEINEKEN boosts sustainability trust and engagement with Radley Yeldar

Heineken boosts trust 3x with Radley Yeldar

Heineken aimed to enhance its corporate reporting by celebrating its people-driven successes and building greater awareness of its sustainability messages, particularly as it navigated the first year of CSRD implementation. The company sought to go beyond compliance and engage more stakeholders through social media. To address this challenge, Heineken partnered with Radley Yeldar.

Radley Yeldar developed a comprehensive solution centered on a series of five 'people-owned' stories to highlight successes aligned with Heineken's business priorities. They treated CSRD implementation as a major change management program, explicitly linking ESRS disclosures to Heineken’s 2030 strategy within the report. The final report was deployed as part of a 360 digital campaign, which resulted in greater reach and resonance than ever before. Heineken's research showed a measurable 3x trust score uplift for awareness of its key sustainability messages.

Heineken