Case Study: GSK transforms its corporate website with Radley Yeldar

GSK upgrades 19 market sites to Umbraco 13 with Radley Yeldar

The pharma giant GSK challenged Radley Yeldar to reinvigorate its corporate website to reflect a bold new strategic direction following a demerger. The challenge was to develop a new site at speed while consulting 150 internal stakeholders.

Radley Yeldar designed and developed a new, category-defining website that delivered a fluid, dynamic user experience. Post-launch enhancements included major accessibility improvements, a platform upgrade for security and resilience, and the creation of a formalized design system. The website received overwhelmingly positive feedback, industry awards, and helped drive a notable uplift in GSK's standing in the Bowen Craggs Index, reflecting measurable improvements in digital maturity.

GSK