Case Study: GSK inspires employees with an immersive HQ launch experience with Radley Yeldar

GSK launches immersive HQ experience for 2,500 attendees with Radley Yeldar

Radley Yeldar partnered with GSK to create an immersive experience for the launch of the pharmaceutical company's new global headquarters. The challenge was to bring GSK's deep scientific expertise to life in a way that would evoke excitement and inspire its employees ahead of their tour of the new facility.

The solution implemented by Radley Yeldar was a motion-led experience featuring bold, high-resolution 3D animations of scientific imagery that reflected GSK's key therapy areas. These animations were displayed across multiple screens at London's Outernet building. The result was a highly successful 3-day event for over 2,500 attendees, which generated significant excitement and pride among employees, as evidenced by overwhelmingly positive feedback describing the experience as incredible and amazing.

GSK