Case Study: GSK humanises its technology story with Radley Yeldar

GSK earns 600+ Brand Hub downloads in 3 months with Radley Yeldar

The customer GSK, a global biopharma company, faced the challenge of creating distinctive, ownable visuals to tell its technology story without relying on clichés. They tasked vendor Radley Yeldar with developing scroll-stopping imagery that showcased the human impact of tech and aligned with their existing science visual style.

Radley Yeldar developed an abstract data design system using geometric shapes to symbolize different data types and their connections. This solution was very well received across GSK, featured on their annual report cover, and resulted in over 600 downloads from the GSK Brand Hub within just three months of launch.

GSK