Case Study: GSK boosts STEM recruitment with Radley Yeldar

GSK boosts STEM recruitment with Radley Yeldar’s 3.5-day Boston film

The customer, GSK, faced fierce competition for STEM talent in Boston's biotech market. Their challenge was to inspire both internal colleagues to relocate and attract external early-career hires by showcasing the company and city as vibrant, purpose-driven places to work. The vendor, Radley Yeldar, was engaged to create a recruitment film to address this.

Radley Yeldar produced an energetic documentary-style film featuring three authentic employee stories, captured with innovative filming techniques to break recruitment norms. This solution was supported by social media edits for a broader campaign. The vendor's work was widely praised, successfully resonating with audiences and helping to position GSK as a unique and innovative employer through strong engagement on social channels and at recruitment events.

GSK